BeFrugal vs Rakuten: Which Cashback Portal Pays More?
Cashback rates from BeFrugal and Rakuten, compared across every store both portals cover.
The verdict
BeFrugal — BeFrugal 57.7%, Rakuten 34.7%, 7.6% Tied
Who pays more, and how often
| BeFrugal |  Rakuten | |
|---|---|---|
| Pays more at | 809 (57.7%) | 487 (34.7%) |
| Average advantage when ahead | +2.99% | +1.96% |
| Stores with live rates | 3366 | 3144 |
| Only on this portal | 1670 | 1448 |
278 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
15 shared stores are left out because one side pays a flat amount and the other a percentage, with no typical order value held for them.
Top stores where BeFrugal pays more
| Store | BeFrugal | Rakuten | Advantage |
|---|---|---|---|
| Avast | 55% | 15% | +40% |
| Coursera | 20% | 2.5% | +17.5% |
| Kraken | $25 | $10 | +15.00 |
| SKYLUM | 25% | 10% | +15% |
| Bare Necessities | 16% | 3% | +13% |
| Flamingo | 15% | 2% | +13% |
| Liquid Health | 15% | 2% | +13% |
| MoreLabs | 15% | 2% | +13% |
| Verb | 14% | 2% | +12% |
| Harry's | 15% | 3.5% | +11.5% |
| Viski | 15% | 3.5% | +11.5% |
| No Nonsense | 16% | 5% | +11% |
| EaseUS | 35% | 25% | +10% |
| Further Food | 12% | 2% | +10% |
| Georgia Boot | 12% | 2% | +10% |
Top stores where Rakuten pays more
| Store | BeFrugal | Rakuten | Advantage |
|---|---|---|---|
| ExpressVPN | 35% | 100% | +65% |
| Webroot | 5% | 30% | +25% |
| Visible Wireless | $2 | $20 | +18.00 |
| Stack Social | 1% | 15% | +14% |
| Magazines.com | 7.2% | 20% | +12.8% |
| NutriSystem | $1 | $13 | +12.00 |
| Olivela | 2% | 10% | +8% |
| Ole Henriksen | 2.4% | 10% | +7.6% |
| Braun | 8.2% | 15% | +6.8% |
| SHOEBACCA | 4% | 10% | +6% |
| GE Professional Discounts | 1.2% | 6% | +4.8% |
| Shiseido | 1.8% | 6% | +4.2% |
| FarmRio | 1% | 5% | +4% |
| Hickory Farms | 1% | 5% | +4% |
| Intimissimi | 1% | 5% | +4% |
Who wins for which store type
| Category | Stores | BeFrugal | Rakuten |
|---|---|---|---|
| Clothing | 150 | 90 | 48 |
| Shoes & Footwear | 119 | 63 | 45 |
| Beauty & Personal Care | 98 | 63 | 30 |
| Beauty | 61 | 29 | 27 |
| Health & Wellness | 57 | 32 | 22 |
| Women's Clothing | 53 | 34 | 17 |
| Electronics | 43 | 18 | 20 |
| Home Decor | 36 | 20 | 11 |
| Jewelry | 33 | 19 | 11 |
| Home & Garden | 28 | 19 | 7 |
| Pet Supplies | 26 | 13 | 11 |
| Vitamins & Supplements | 25 | 12 | 11 |
| Sporting Goods | 22 | 11 | 8 |
| Eyewear | 19 | 12 | 7 |
| Consumer Electronics | 18 | 9 | 5 |
| Furniture | 18 | 8 | 8 |
| Athletic Apparel | 14 | 6 | 6 |
| Home Improvement | 13 | 4 | 7 |
| Office Supplies | 13 | 8 | 5 |
| Sports & Outdoors | 10 | 6 | 4 |
Side by side
| BeFrugal | Rakuten | |
|---|---|---|
| Sign-up bonus | $10 | $50 |
| Payment methods | PayPal, Direct deposit, Gift card, Zelle | Not published |
Payout terms as published by each portal. Check the portal's own terms before relying on them.
BeFrugal vs Rakuten cashback frequently asked questions
Across the 1,403 stores both portals cover with directly comparable rates, BeFrugal currently pays more at 57.7% of them and Rakuten at 34.7%. Which is better for you depends on where you shop - the store tables above break it down.
BeFrugal pays more at 57.7% of shared stores, by 2.99 percentage points on average when it does. Rakuten pays more at 34.7%, by 1.96 points. Winning more often and winning by more are not the same thing.
BeFrugal has live rates at 3,366 stores and Rakuten at 3,144. But 1,670 are only on BeFrugal and 1,448 only on Rakuten, so the wider catalogue is not automatically the better one for the shops you actually use.
Of the 1,696 stores both portals cover, 278 are left out because one side quotes an "up to" ceiling rather than a guaranteed rate, and 15 because one pays a flat amount against a percentage. That leaves 1,403 compared directly.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
BeFrugal offers $10 and Rakuten offers $50. A sign-up bonus is one-off, though — the rate difference above repeats on every order.
Methodology
Based on 1403 overlapping stores where both portals quote directly comparable rates. Rates verified September 9, 2026.